“PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.”
-James E. Grunig
In my current position as part of a public relations team, I assist in curating information to positively shape public perception. One of my tasks involves daily news monitoring and creating monthly reports for the institution’s executive leadership.
I work with the PR Team and Content Planning Committee to strategize and execute the institution’s internal and external communications. I work with clients, including many executives, to implement strategies and tactics that generate interest for events and programs and raise public awareness for the institution. I especially enjoy helping clients leverage their own expertise into messaging that can be used to elevate programs, departments and organizations.