“PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.”
-James E. Grunig
In my current position as part of a public relations team, I assist in curating information to positively shape public perception. I monitor daily news, publish a weekly newsletter of aggregated articles, and create reports for leadership.
I work with the PR Team and Content Planning Committee to strategize and execute the institution’s internal and external communications. I work with clients, including many executives, to implement strategies and tactics that generate interest for events and programs and raise public awareness for the institution. I especially enjoy helping clients leverage their own expertise into messaging that can be used to elevate programs, departments and organizations.
Documents
Curated media mentions showcasing institutional impact
Analyzed media coverage and provided insights to leadership.
Assisted in drafting official statements for crisis communications and key announcements.
Developed messaging to media to announce key initiatives and events.
Crafted talking points for thought leaders and executives for media interviews.
Wrote impactful speeches for high-profile institutional events.
Formulated institution-wide strategic messaging.